Our vision is to be the world's leading makeup and beauty brand for people of colour

Mission Statement

In order to fulfil this vision; we aim to develop excellent makeup artists and expect our makeup artists to become excellent people. we will do everything in our power to get our makeup artists started on their makeup journey.

We aim to achieve this objective by adopting the following seven ethos.

MiNK Ethos:

1. Establishing MiNK as the number one makeup authority and source of makeup advice and resources for people of colour
2. Providing value for money services without compromising on quality
3. Recruiting and developing the very best makeup artists and tutors
4. Establishing an environment of continuous learning, where keeping up-to-date with the latest make-up trends, techniques and product innovations is customary
5. Adopting an international growth strategy for MiNK through new start-ups, joint ventures and large scale events
6. Understanding and taking care of all of MiNK's customer's makeup needs both locally and globally
7. Establishing and maintaining an excellent, friendly, professional and ethical MiNK business model.